The project
The challenge
Némézis is a clothing boutique for maternity and curvy women. It needed a feminine, confident brand that celebrates rounder bodies without cliché.
Graphic identity
An N whose stroke ends in scissors and a needle, a discreet nod to fashion, above an elegant serif wordmark. Delivered in colour, black, white and beige, with a stand-alone symbol.
The style
Deep aubergine and warm sand. Feminine, soft, premium, with plenty of air.
SUPPORTS
Shop sign, window, label, bag and gift box, plus a complete brand guide.
The result
A boutique identity recognisable at first glance, from the window to the packaging, delivered and approved.
