The project
The challenge
Create a 'haute couture' visual identity for a fine-dining African restaurant, far from traditional codes.
The answer
The emblem: a geometric monogram inspired by African craft, evoking both a stylised 'M' and a crown of prestige.
The style
Minimal, airy type for an institutional, luxurious feel.
The world
A contrast between deep green (roots), gold (excellence) and kraft (authenticity) for chic, modern packaging.
The result
A strong brand that instantly positions the restaurant as a signature of fine cuisine.
