The project
The challenge
A full rebrand of a racing team and car parts shop, to align the image of 'the Pack' with a premium, technical positioning.
The answer
A new visual identity and in-depth work on logo versatility, from digital use to race car wraps.
The style
A dynamic logo, dark colours and metallic accents that evoke performance and robustness.
The world
A modern, technical and unifying automotive world, inspired by the spirit of the pack.
The result
A strong, adaptable visual identity, recognised on every medium, from digital to the track.
