The project
The challenge
Turn a promising sports profile into a strong, credible personal brand. The goal was a strategic media kit able to catch the attention of brands and convince sponsors to commit to a long-term partnership.
The answer
Design and layout of an 8-page professional press kit. A structured telling of the athlete's story: achievements, statistics, social audience and values. The layout prioritises key information while giving images a leading role, to spark emotion and win over marketing directors at once.
The style
A dynamic, modern, clean aesthetic. Characterful type and an airy layout reflect Heather's discipline and drive. The balance between data blocks (performance infographics) and competition photos makes for a sharp, professional document.
The world
Sporting excellence and ambition. A visual world geared towards performance and success, for an athlete who wants to build a real ecosystem around her career.
The result
A powerful, professional communication tool that works as a premium business card. The kit lets Heather approach companies with confidence, professionalise her search for sponsors and show she can embody a brand's values with seriousness and elegance.
